SANGRITA DE CHAPALA

Packaging Design

TASK
Sangrita has origin dates back to the 1920s, is a customary partner
to a shot of straight tequila. A non-alcoholic accompaniment that
highlights tequila’s crisp acidity and cleanses the palate between
each peppery sip. The basic conception of Sangrita is to complement
the flavour of 100% agave tequila, which is also peppery and citrusy
in taste. Sangrita is made of tomato juice, orange juice, lime juice,
chilli, grenadine, salt and black pepper. All ingredients are pure natural.

Our task was to create new premium brand and packaging
who can stand out at the shelves.

SOLUTION
After our market research we noticed how similar are all other packaging
of Sangrita. The typical bottle of Sangrita looks old school style.
Most labels are really overcrowded with old school typerface, looks blank.
Our solution was to stand it out from others in different direction.
Minimal style with modern typerface was chosen. For taste differences
we chose different backgrounds instead of typical solution to change
the color of text or elements. The minimal red dot represents tomato
and could be used as further brand identity illustration.